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Roblox is an online game platform and game creation system developed by Roblox Corporation that allows users to program and play games created by themselves or other users. It was created by David Baszucki and Erik Cassel in 2004, and released to the public in 2006. As of February 2025, the platform has reported an average of 85.3 million daily active users. According to the company, their monthly player base includes half of all American children under the age of 16.

At Roblox, we’ve created avenues for people of all ages to connect, play, and learn. In doing so, we’ve built a significant economic ecosystem of developers, creators, and game studios that design the immersive experiences that define our platform. In the U.S. alone, our economic impact is evident in the $445 million in GDP that we’ve contributed to the economy in 2024. In 2025, we’re releasing our annual U.S. Roblox Economic Impact Report in addition to several of our economic reports from around the world to underscore the substantial economic impact that we’ve made across the globe.