Zalando partners with technology company Wolt to bring new lifestyle benefits to Plus members

Zalando is expanding its Plus loyalty programme by adding Wolt+ as a partner benefit for members. From today, Zalando Plus members in Austria, Germany, Denmark, Sweden, Norway, Finland, Croatia, and Luxembourg will receive free access to Wolt+, Wolt’s subscription model. The membership includes 0€ delivery fees and other exclusive discounts across a wide selection of restaurants, grocery stores, and local retailer partners.

The collaboration marks the first time Zalando Plus has integrated a reward that lives entirely outside its own platform, supporting its evolution into a lifestyle destination that stays relevant in members' daily routines.

It builds on the strong momentum of Zalando Plus, which now counts almost 17 million members in 17 countries and accounted for nearly 50% of Zalando’s total GMV in the 4th quarter of 2025.

"Over the last year, we have evolved the Plus experience by developing missions and rewards that recognise how our members actually engage with us. The results speak for themselves: our members visit us 2x more often and spend 3x more time exploring our assortment. Now, we are taking the next step by moving beyond our own platform for the first time. By adding Wolt+, we are offering a practical utility that makes Plus a useful part of our members' daily routines, well beyond the Zalando experience," – Olga Batievskaya, Director of Loyalty at Zalando.

Meanwhile, Wolt+ also continues to grow, surpassing 3 million subscribers in January 2026, who have collectively saved more than €600 million since the programme launched in 2021.

“We are proud to become the first Zalando Plus partner beyond fashion, marking an important step in expanding Wolt+ into a broader lifestyle membership. By bringing Wolt+ to millions of customers, we’re making everyday life simpler - from ordering food and groceries to discovering local shops - while also helping to bring joy and simplicity to neighbourhoods around the world.” – Joonas Bieneck, Head of Wolt+.

Zalando Plus members in the three higher tiers – Shine, Star and Superstar – can claim the benefit directly via the Zalando app or website, receiving free Wolt+ access for a duration of four, six, or twelve months based on their current engagement level within Zalando.

By connecting its lifestyle community with Wolt’s local network, Zalando is moving beyond transactions to provide a benefit that matters throughout the day – whether members are styling a new look or ordering from a local business.

About Zalando

Founded in Berlin in 2008, Zalando is the leading European technology platform for fashion and lifestyle. Connecting 62 million active customers with more than 7,000 brands across 29 markets, our business is built on a unique AI-powered data and infrastructure platform. For our customers, our multi-app approach - comprising Zalando, ABOUT YOU, and Lounge by Zalando - delivers an inspiring, highly personalized shopping experience, serving different customers with different needs. For our partners, we are building the operating system for e-commerce. Through ZEOS, Tradebyte, and SCAYLE, we open our logistics, software, and service capabilities to brands and retailers, enabling them to seamlessly scale their businesses across borders.
For further information, please visit: corporate.zalando.com/en

About Wolt

Wolt is a Helsinki-based technology company with a mission to bring joy, simplicity and earnings to the neighborhoods of the world. Wolt develops a local commerce platform that connects people looking to order food, groceries, and other goods with people interested in selling and delivering them. Wolt was founded in 2014 and joined forces with DoorDash (NASDAQ: DASH) in 2022. Altogether, DoorDash operates in more than 40 countries today. You can read more on the Wolt website.

Zalando partners with technology company Wolt to bring new lifestyle benefits to Plus members

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